Simply Smooth xtend keratin reparative magic potion shampoo is a botanically blended, high quality keratin and collagen infused, sodium chloride, sulfate, paraben and gluten free luxuriously hydrating, strengthening and repairing daily shampoo. Reconstructs, restores and revives in a gentle hair wash that will transform the overall look and feel of all hair textures and is excellent for dry and damaged hair.